Waterloo IS and Elementary receive funds for Fuel Up to Play 60


Waterloo Intermediate School and Waterloo Elementary have been chosen to receive $1,500 to support its Fuel Up to Play 60 initiative. Both schools were selected from several schools that applied for funding across the state to help them jump-start and sustain healthy nutrition and physical activity improvements. Funding for this competitive program is provided by the Dairy Farmers of Wisconsin. Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by the National Dairy Council (NDC) and the National Football League (NFL), with additional partnership support from the U.S. Department of Agriculture (USDA). The program encourages youth to consume nutrient-rich foods (low-fat and fat-free dairy, fruits, vegetables, lean proteins and whole grains) and achieve at least 60 minutes of physical activity every day.


Wisconsin Dairy Farmers Combat Childhood Obesity with Fuel Up to Play 60 Program

New School Year Marks the 10th Year of the Educational Program to Promote Dairy

Madison, Wis. (August 30, 2018) – Dairy Farmers of Wisconsin is helping combat the increase of childhood obesity by providing funding and support for the Fuel Up to Play 60 Program. According to the Center for Disease Control and Prevention, obesity now affects 1 in 6 children and adolescents in the United States.

Fuel Up to Play 60 is a national, in-school health and wellness program created by America’s dairy farmers, the National Dairy Council and the National Football League. Not getting enough physical activity and consuming high-caloric foods and beverages are a few of the leading behaviors influencing excess weight gain in today’s youth. The program encourages students to “fuel up” with nutrient-rich foods and to “get active and play” for at least 60 minutes daily.

This program has educated 38 million students on a national level and 3 million students in Wisconsin. Ninety percent of those students report they are consuming more dairy.

  • Through their partnership with the National Dairy Council and the National Football League, Dairy Farmers of Wisconsin helps Wisconsin students understand where their food comes from while increasing access to dairy foods.
  • The Fuel Up to Play 60 Program reaches 175,000 Wisconsin students, annually, encouraging them to lead healthier lives.
  • There are 500 Wisconsin schools actively participating in the program, encouraging students to exercise at least 60 minutes every day and choose a healthy diet including a variety of dairy foods, such as milk, cheese and yogurt.
  • Wisconsin students learn the importance of a healthy lifestyle from Mason Crosby, the Wisconsin Fuel Up to Play 60 Green Bay Packers spokesperson.

Dairy Farmers of Wisconsin, National Dairy Council and the National Football League celebrate a decade long partnership with the start of the 2018-2019 school year. This year, the program kicks off by providing back to school education kits to 1,000 Wisconsin schools, grant dollars to 128 Wisconsin schools and many other resources, materials and support to promote Wisconsin dairy products.

For more information about Fuel Up to Play 60, and to find active schools near you, visit www.fueluptoplay60.com.

About Dairy Farmers of Wisconsin: Funded by Wisconsin dairy farmers, Dairy Farmers of Wisconsin is a non-profit organization that focuses on marketing and promoting Wisconsin’s world-class dairy products. For more information, visit our website at wisconsindairy.org.